Strategic Management in Tourism, Sports and Event Case Study

Strategic Management in Tourism, Sports and Event - Case Study ExampleSports industry has grown considerably overdue to the growing interests related to games, health and fitness. Focusing on this aspect, the case study intends to reveal ways of doing rail line in light of increased environmental concerns for a popular sport organisation namely Manchester join Football Club. Besides, the case study also discusses various growth strategies that can be used for Manchester United to expand the business. Corporate Social ResponsibilityIn the context of strategic focus, corporate social responsibility (CSR) is significantly influencing the business at an alarming rate. CSR is conjugated with core business objectives and core competencies and it can provide positive financial yields for Manchester United along with facilitating it to create a positive environmental impact in the world (McElhaney, 2009). New Ways of Doing BusinessIn current business context, environmental problems suc h as modality change create an impact on every aspect of the economy and sports industry is no exception. Sports business is potentially an environmentally sensitive segment and is likely to be impacted by climate change. In present days, there is an increasing aw arness about certain environmental issues such as greenhouse gas (GHG) emission, carbon emission, energy role and waste management among others (The Higher Education Academy, 2008 Carroll & Shabana, 2010). CSR Initiative Optimal for Manchester United The corporate trend towards CSR signifies substantial prospects for Manchester United to capitalise on pervasive demands of sports along with the financial strength of the business (Manchester United Limited, 2011). In order to understand the most optimal CSR initiative for an organisation, first there is a need to vex an internal analysis such as SWOT. Appendix 1 and 2 shows the SWOT analysis of Manchester United and the SWOT analysis with the aid of Weighting/ be System. Concerning the internal aspects of Manchester United, it can be stated that the organisation possesses a number of ways for positioning the CSR strategies. For instance, it can make progression towards accomplishing profit objectives by of its occasion in sport related or spectator services along with developing partnerships with other organisations in an attempt to advance CSR programs (Smith & Westerbeek, 2007). Clear CSR Leadership locate In order to be competitive in present days business environment, organisations must constantly innovate and observe the activities of the competitors. Manchester United has corporate responsibility to ensure safe and healthy atmosphere and is committed to maintain sound environmental performance by constant maintenance of environmental management system (Akesson, 2010 Breitbarth et al., 2011). Strategic Group Analysis of Sports Industry Strategic group is a concept which is used to classify groups of organisations within similar industry, havi ng similar business models (Reger & Huff, 2010). The following figure will show the strategic groups in the United Kingdom sports industry with reference to football segment. Aspects such as extent of stigmatization and number of market segment served have been used for demonstrating the strategic group of Manchester United. According to the above figure, the key competitors of Manchester United in the Asian market are Arsenal Holdings plc, Chelsea and Liverpool Football Club (Henry, 2008). Arsenal and Chelsea have focused on Asian participation being through academies and programs while Liverpool is focusing on Indian market for opening of its own academy (Chelsea, 2013 The Arsenal Football Club Plc, 2011 Eurosport, 2013) Growth Strategy for 2014 to 2015 Business growth for an organisatio