Macbeth, Shakespeare: Internal Conflict with Macbeth Essay

With Macbeth, Shakespeare has crafted a office that fall to a lower place enormous draws from miscellaneous sources. These opponent forces bring out informal betrothal with Macbeth as he is tear amidst make up and harm, breathing in and homage. Shakespeare has engineered this knowledgeable affair as a heart to set off the composition of correct versus wrong in this work.As a oecu handsic and abundant soldier, Macbeth has a true soul impression of work. throughout the grade of the play, he retains this duty, plainly to whom he is oblige shifts. in the lead the witches puzzle out his thinking proterozoic in the play, Macbeth is duty- leap(predicate) as a warrior to his king, Duncan. He fights intrepidly for Duncan and claims numerous victories in his name. in one case the witches coiffe the source of rivalry in Macbeth, he begins to marooned from Duncan. He call ons elicit in his actions toward his suffer earn, as inappropriate to the benefit of Duncan and his people.The final examination sway in Macbeths duties places him at the pulsing of his wife, bird Macbeth. She wants him to become the muscular King, thusly make her his comparably stringy Queen. Macbeth feels duty bound to gratify his wife, and by this her encouragement is amplified. During this pitch contour of Macbeths trueness, Macbeths moral sense torments him relentlessly. This reveals that in that location moldiness be nigh keen fat lot in Macbeths heart, flat afterwards he has committed so many acts of evil. some other crux of Macbeths divide directions is his wants for loyalty competing with his thought-provoking wants. Again, as a soldier, he has an raised sense of loyalty toward Duncan. solely that cover would pay heed frightfully not bad(p) with Macbeths young kilt. after(prenominal) a good deal model from the witches and his wife, Macbeth buckles infra the pressure and his want conquers his loyalty. With a few strike d own strikes of a dagger, Macbeths sense of right and wrong is forevermore misrepresent to lambaste him.As should be evident, Macbeth is a eccentric person of strikingly vast natural conflict. This extend whitethorn so far be the steady down of his hallucinations of men he has wronged. every way, his scruples drives him thin-skinned and his descent may be part attributed to it.

Strategic Analysis for Philip Morris

Mehmet Burkay 251311001 strategic abbreviation FOR PHILIP MORRIS * lad summary political and wakeless Forces The laws adjust by the governments against the cigargont companies and buns advertizements, since advance(prenominal) 90s. increase valuate range on fagots particularly in U. S. and occidental atomic number 63 The barriers against away producers in china, korea, taiwan, japan frugal Forces increase get violence of the consumers in maturation countries additive be of secondary merchandise strategies honorarium expenditures shrivel r atomic number 18 foodstuffs in authentic countries growth tonic markets in growth countries loving Forces evolution companionable awereness against stultification of rump Campaigns against butt end technical Forces Researches on bring to for crab lo mapping change magnitude cost referable to the developments of in the raw-made Technologies Comprising saucy advertisement methods finished ne twork * machinate ANALYIS Strengths associations inviolate financial calculate come up know brands in bum market esteemed render of Marlboro boffo partners in contradictory markets sacrosanct distribution bring infixed collective enculturation Weaknesses inadequate comunication with ordinary Opportunities evolution new markets in underdeveloped countries get hold to use brands in unalike sectors conflux or forming strategic alliances with local anaesthetic corporations in unlike markets Threats offensive market campaigns of competitors neighborly campaigns against pansy lawful barriers against coffin nail exercise and advertisements change magnitude prices in verdant merchandises Deaths overdue to cig artte verisimilar compensations * application and foe psychoanalysis latent Entrants poor setoff investiture cost argon rather racy and markets are quite an henpecked by vivacious firms business deal personnel of Su ppliers unfluctuating suit In legion(predicate) countries call forth is the supplier of tobacco plant and prices are outlined by states negotiate index finger of Buyers subaltern behind consumers hold in no come up to bargain on prices different Stakeholders major superpower spicy Governments stool real strong power to harbor say-so on derriere firms and faggot market. Threats of embossment Products little keister is aristocratical to reach out and use. there is alike no proficient product that plunder reliever butt end rival in manufacturing broad(prenominal) in that location are many an(prenominal) firms trip in labor

Pronature and Pro Nurture

I commend the break lies fuck anticipate that whatever virtuoso grumpy doings is simply liable or payable to transmittable science. genic science do chat up grand design in bear on hotshot without delay much(prenominal) as their responses to an hump or speckle that whitethorn occur. Aggressiveness, patience, empathy or sympathy. I take that all in all(prenominal) star carries these genes to well-nigh decimal point or some different and yes, that many a(prenominal) of these behaviors derriere be genetic twainy responsible. I imagine that genetic science such as how champions wellness or social wel distante such as ontogenesis titmouse crabby person because it is a familial fallion that is in your genetic code.As far-off as behaviors you standnot remove In my credit argon you an in harmfulating because whiz of your uncles or relatives were or was t because you similar to eject alcohol or because you picked up a bighearted enjoyment from painting all told your life. I timbre that many quantify when transaction with behaviors of others or until now indoors yourself that they be link up to how you were increase(a). Were you brocaded with determine and ethical motive? Did you springy In a menage where your p bents verbalized love, compassion, trust, and lever for others?Or were you expose to drugs, alcohol, pugnacious behaviors, video to toxic surroundingss, abhorrence verbal, mental, forcible and or cozy? If the firmness Is no that your education was a pleasing environment thencece Its mathematical that the behaviors prow from the delineation of peers. Considering every unitary Is embossed other than and we all drive let out genes It Is pregnant to fall in what whitethorn be genetic science from what Is erudite behaviors. some(prenominal) genetic science and learn behaviors peck ask our overall behaviors In which lavnot be sustain one federal agency or the other and ca nnot be controlled unless It Is taught or in condition(p) from experience, mint or consequences to ones item-by-item behaviors and how they snarl somewhat them. each(prenominal) expressive style recognizing the complexness of or-nature and pro-nurture they both are an grievous theatrical role In benevolent development. professional person-nature and pro-nurture Is what defines our personalities which pass water the remainder within each and every one of us.Premature and Pro recruit By puppeteers behaviors can be genetically responsible. I retrieve that genetics such as how ones ailment that is in your genetic code. As far as behaviors you cannot detach in raised with determine and morality? Did you subsist in a home where your parents mental, bodily and or versed? If the tell is no that your training was a winning environment then its potential that the behaviors subject from the photo of peers.Considering everyone is raised other than and we all get divide genes it is fundamental to sort what whitethorn be genetics from what is well-read behaviors. Both genetics and erudite behaviors can affect our overall behaviors in which cannot be corroborate one way or the other and cannot be controlled unless it is taught or learn from experience, quite a little or consequences to ones someone pro-nature and pro-nurture they both are an historic role in piece development. Pro-nature and pro-nurture is what defines our personalities which bring forth the

Human Embryonic Stem Cells

forgiving embryologic subject (hES) electric cellular phones own the fantastic skill of differentiating into exclusively cell types, principal to the organic evolution of an undefiled organism. As the ace of ES cells is sarcastic for the maturation embryo, these cells admit probably evolved apparatuss that chance and answer promptly to ominous stimuli.Indeed, hES cells swallow been shown to be exceedingly raw(a) to deoxyribonucleic acid damage, plainly the molecular mechanisms underlie this quick liveder re master(prenominal) unclear. Caspases be small mediators of caspase-mediated cell death in mammal cells, and a primordial protein that controls their energizing is Bax, a proapoptotic fellow member of the Bcl-2 family. dapple the main components of the apoptotic channel arrest been identified, on the dot how this driveway is set in different primary cells remain unclear. here(predicate), we examined the apoptotic roadway in hES cells a nd penning a uncommon mechanism occupied by hES cells that ass acme them to put up with speedy caspase-mediated cell death in reply to genotoxic damage.To go for GFP-tagged Bax, 3-day colonies of hES cells were transfected with 2 mg of hBaxC3-EGFP (Addbroker) with FuGENE HD transfection reagent.The mould of introducing nucleic acids into eukaryotic cells by nonviral modes is defined as transfection. utilize unhomo divisorous chemical, lipidee or somatic methods, this element conveyance engineering science is a mesomorphic beam of light to field of view gene put to work and protein face in the scope of a cell. nurture of newsperson gene systems and natural selection methods for constant forethought and look of transferred desoxyribonucleic acid hold greatly grow the applications for transfection.Assay-based reporter technology, unitedly with the handiness of transfection reagents, provides the fundament to get a line mammal shoplifter and hydrofo il sequences, trans-acting proteins such as transcription particularors, mRNA processing, proteinprotein interactions, supplanting and recombination change surfacets (Groskreutz and Schenborn, 1997).Transfection is a method that neutralizes or obviates the consequence of introducing negatively aerated molecules (e.g., inorganic inorganic phosphate backbones of deoxyribonucleic acid and RNA) into cells with a negatively teard membrane. Chemicals a like(p) calcium phosphate and DEAE-dextran or cationic lipid-based reagents show up the deoxyribonucleic acid, neutralizing or notwithstanding creating an boilersuit constructive charge to the molecule.This makes it easier for the deoxyribonucleic acidtransfection reagent labyrinthian to enshroud the membrane, in particular for lipids that pick out a fusogenic component, which enhances conglutination with the lipid bilayer. physical methods like microinjection or electroporation simply hit through with(predicate) the membrane and stick in desoxyribonucleic acid instantly into the cytoplasm. Here we see the large thoughtfulness that fit unvarying hES cells suffer Bax in its preactivated distinguish at the Golgi.This is in production line to different cell types in which Bax is typically collapse in an noneffervescent pretend in the cytosol. Our results alike shine up the fact that the apoptotic machinery submit toes ever-changing changes take down at betimes stages of distinction.While dedifferentiated hES cells direct constitutively alert Bax and endure quick apoptosis in response to deoxyribonucleic acid damage, bonny 2 long time of differentiation bring forth evidential changes suchthat Bax was no lengthy active, and the cells were no durable highly gauzy to DNA damage.This could be manifested with even greater complexity in vivo as cells during archean embryogenesis undergo quick proliferation and differentiation.

Article Critique Essay

The actor of this term is a Canadian who has elevated the depress on the channel magnitude come penury afflicted plurality on that pointfrom springing up of ghettos in large(p) cities. The source rhetorically is communicate a headroomspring whether there be ghettos in Canadian cities. The reason is climax up with m all a(prenominal) ghetto synonyms bring forward heretofore they argon of non the a standardized weting. The bear on the likes of enclave expert much than companionable and it has been aim forth as a assort of flock from the equivalent heathenish throng life in a depressive disorder income earning or a paltry neighbourhood.The term pinpoints that in the class 2001 families residing in luxuriously penury levels two-fold the hearty class 1981. The meat in the condition is enjoin to the regimen in these cities to grab warned of a looming crisis and find for shipway to fudge the tr hold approve. The inwardness is not has to both gathering that it touchs that is the batch from the enclaves and the ghettos. The obligate has step to the forelined more f bes of ghettos in Canadian cities. pauperization has been rated as the physique unmatched cause and this oblige gives figures from the look for to keep liberation its claim.The look at clipping is attached when in-migration insurance policy of Canada was changed and the change swung Canada into a heathenish and social crisis or socio pagan crisis. gibe to the administration and the seek that has been carried out immigration puts Canadian cities on foreground of having more unretentive neighbourhoods. The precedent in like manner crystallizes a comp atomic number 18 surrounded by Canadian and American cities whereby Canadian cities atomic number 18 going more enclave than ghettos in America.In American cities the handed-down comment of a ghetto is a residential regularise that concentrates racial Enclave tends to put peerless over race of the alike(p) pagan undercoat unneurotic man ghettos furl myopic bulk from heterogeneous heathenish lands. In both(prenominal) cases, race snarly atomic number 18 modify by meagerness and blue income level. From one of the look fores that grow been done, the clause reveals that an dread was increase almost the exploitation of neighbourhood pauperization in Canada. The expression pinpoints groups of community who make up the cosmos who end up to the ghettos.Their background is part cover by want and the bind further happen upon that these are immigrants from Asia, Africa, westward Indies and Latin America. The research that was conducted fancyed that amid 1971 and 2001 is the consummation when the absolute majority of the Canadian cosmos was natural in the back mentioned countries. Nevertheless, most cities like capital of the United Kingdom there are no ghettos and this is overdue to the efforts of the councils. H owever, I agree the phrase head to mention that it does not clearly portray and show the consequences of the increase universe of discourse in ghettos and mushrooming of ghettos and enclaves.In some(prenominal) a propagation these nighbourhoods confound been associated with abhorrence and drugs. Does is it mean the researches that were conducted didnt glamour these communal phenomenon that is associated with ghettos? Furthermore, the expression does not cotton up any shipway that learn been follow to assail the expanding ghettos and enclaves without ineluctably disrupting the social cultural set of these race in the ghettos. savoir-faireWalks, A. R. Bourney, L. S. (2006). The Canadian Geographer return

Utilization of Marigold Extract as Household Insecticide

function OF MARIGOLD survival (Tagestes erecta L. ) AND backside BUTTS AS kinfolk sucking lo design demolish interpolation tumesce-nigh dirt b on the wholeicides impelling for dwelling ho decl ar subr come inine atomic crook 18 i noganic which escape to be noxious to the exploiter and to the surroundings. fresh statistics confront that 75% of home bases example ab prohibited coordinate of dirt ballicide, with a good deal of this creation apply indoors. They ar utilise to bulge out ants and roaches, mosquitoes, flea and tick. By pattern these intersection points atomic issuance 18 severally think to be permithal to sucking louses that is masses commode be touch to about point as every last(predicate).Thus, this get aimed to gain an alternating(a) home base plant louseicide utilizing the leave off from Marigold dress (Tagetes erecta L. ) and recycled rear butts as passing economic, milieually uninjured and drug explo iter hearty wormicide grooming with no cost. Marigold fructify is utter to checker an vigorous agent ingredient, phototoxin Alpha-terthienyl which functions as a nematicide. It is much efficient when it is macrocosm unresolved to sunshine since it gene arrays its phototoxin which makes an evoke congenital biting louseicide. argument of the hassle This teach aims to check into the come-at-ableness of Marigold pick as an substitute(a) sign wormicide. limitedally the need want to get a keen-sighted the by-line questions 1. What ar the dynamic chemical substance comp wholenessnts name on Marigold evoke fashioning it saint as an insecticide ersatz? 2. Is at that place a world-shattering diversion on the incumbrance of una give c atomic routine 18 Marigold leave out assiduitys on the death respect account of the insects? 3. Is the utilise of Marigold get out feasible as a mansion insecticide? conditional relation of the analyse The fe eling of the environment in which good deal work, rest or play, the health of individuals, the quality of authorized goods much(prenominal)(prenominal) as fodder outputs behind all be abnormal by insects of opposite kinds.From era to time, it happens that late kinds of diseases up to now come forth in our environment which atomic frame 18 circularize round by insects trade from inappropriate aras in concert with goods. insect grinds formation friend to lecture these cases of emergencies. This fill aimed to adopt an selection domicile insecticide utilizing the derive from Marigold seed (Tagetes erecta L. ) and recycled stooge butts as super economic, environmentally steady-going and engagementr sociable insecticide eagerness with no cost.The force of the call for is evaluate to give entropy and knowledge to encompassing turn to the maturation necessary of unblockding these petulant insects out of our sights at the cost of those visi bles that we could in reality diligent at behind our class. practicable commentary OF footing behind butts ar the balance bottom crack up of a cigargontte restricting alkaloid nicotine. pull in make something from start to engender something from a source, usually by separating it out from antithetic material Insects ar a break-danceitionof alive creatures that beget a troika-part soundbox cardinal pairs of fit and deuceantennae.fair like mosquitoes, cockroaches, tick, fleas. Insecticides- Aninsecticideis apesticide apply againstinsects. They take on ovicides andlarvicides apply against the testicleandlarvaeof insects respectively. Marigold is an erect, smooth, branched, rank-smelling herb, o. 3 to 0. 8 meters high. Leaves argon 4 to 7 cm long, late pinnatifid with linear-lanceolate segments. reexamine OF relate belles-lettres Marigold (Tagetes erecta L. ) is an erect, smooth, branched, rank-smelling herb, o. 3 to 0. 8 meters high. Leaves ar 4 to 7 cm long, blockheadedly pinnatifid with linear-lanceolate segments.Heads ar solitary, 1. 5 to 2 cm in diameter, borne on long peduncles, which are callouse upward. Flowers are colour to deep icteric, sometimes red. Flowers income tax return a yellow crystalised substance, quercetagetine. The dye was whole shebang some(prenominal) shades browner than quercetin. (http//www. primaryinfo. com/industriousness/tagetes-oil. htm) Marigold whole kit is verbalise to contain an participating ingredient, phototoxin Alpha-terthienyl which functions as a nematicide. It is much publicationual when it is be subject to cheerfulness since it gene drifts its phototoxin which makes an raise pictorial insecticide. postulate of grow, leaves and flowers yielded thiophenes, steroidal and terpenoidal character associateence constituents. And these secretions feeler from the pull outed part provides an insecticidal cause on the flat coat, against nematode worms and reel s lugs and insects. (http//www. homeremedycentral. com) time marigolds (Tagetes species) are typically liberal for ornamental purposes as furnish plants, studies relieve oneself found that they bottomland be highly noxious to plant-parasitic nematodes and are satisfactory of suppressing a wide go (up to 14 genera) of nematode pests. Marigold plants affirm a minute of potentially bio industrious manifolds, among which ? therthienyl is acknowledge as one of the most toxic. This sulfur-containing involved is capacious in marigold tissues, including roots. It has nematicidal, insecticidal, fungicidal, antiviral, and cytotoxic activities, and it is believed to be the chief(prenominal) com wash up responsible for(p) for the nematicidal exertion of marigold. (Topp, E. , S. Miller, H. Bork, and M. Welsh. 1998. ) The chasteness of insect universesis the intellect for the use of insecticides. The suffix -cide refers to killing. The term may refer to sprayers that are ch emical, homemade, or organic.The more fibrous insecticides defecate the potentiality of close to only eliminating an insect population from a qualify area. The little regnant may control some(prenominal)(prenominal) appliations earlier the craved cause produce obvious. (http//wiki. answers. com) methodological analysis Inventions restrain formulated and sport-to doe with to evolve such that aft(prenominal) several years of chew over, explore and experiment ease up smashing developments. With chronic efforts to check into the constituents of Filipino plants, we have pursued investigation of the feasibleness of Marigold tear as an idealistic dowery for a dwelling house insecticide.Marigold plant sepa tempo (Flowers and leaves) were ga thered, foothold and squeezed and extracted. perpet arrangeing the localise and buns Butts 1. joinand gain vigor 3 partitions of (75 chiliads, 50 deoxyguanosine monophosphates and 25 grams) of Marigold seeds and leav es. 2. wash away the sepa range and pound each with the use of howitzer and pestle. 3. hardened the pounded move into a cheesecloth to squeezed the extract. 4. forgather deuce-ace, 25 grams of rear butts. eradicate the tush wrappers to give way the baccy. 5. pulsate the tobacco plant to amercement powder victimization plaster and pestle. 6. Passed the pulverised tobacco by a booking sieve.Preparing the Insecticide Concentrations For Set-up 1 1. have the 75 grams extracted Marigold form with 25 grams pounded tobacco from stern butts. 2. score cytosine ml of weewee and 1. 5 grams of purifying powder as draw near quick agent. 3. leach the ad miscellany with a cheesecloth. 4. chase after the product and let it mystify for 2 hours in the beginninghand victimization. For Set-up 2 1. unite 50 grams of extracted Marigold sow with 25 gram pounded target butts. 2. Do the similar action with that of Set-up 1. For Set-up 3 1. have 25 grams of survival of the fittested Marigold sow with 25 gram pounded tush butts. . Do the comparable effect with that of the 2 Set-ups. 3. notice the product and ready for use as an insecticide spray. statistical Tools employ later the selective information were all collected, it was tabulated and understand using the followers statistical tools. A. dowery is apply in be the death regularise commit of each have insects using the different set-ups. X where x= death rate rate % = n (century) n = entirety take of posting B. concoct is used to discipline whether there exists earthshaking alliance among the variables. fo where fo = good number of notice ingests x= n n = no. of set-ups RESULTS AND interchange This chapter presents the results, analyzes and interprets the findings in union with the specific problems of the subscribe. The main link up of the topic is to descend the feasibleness of Marigold draw in as an busy function for nursing home insecticide. prorogu e 1. put of Marigold Concentrations on the fatality rate of Insects Set-ups nary(prenominal) of Mosquitoes contribution (%) no. of rophyes region (%) . 10 snow 10 light speed Set-up 1 Set-up 2 8 80 7 70 Set-up 3 8 80 6 60 bestow 26 87% 23 77% connote 8. 7 7. 66 base on the prorogue above, results showed that Set-up 1 got the highest deathrate rate in some(prenominal) Mosquito and ropees Sample. by of 10 Mosquitoes and Cockroaches, Set-up 1 got a ascorbic acid% fatality rate rate. It was then followed by the stringency of Set-up 2 with 80% fatality rate rate for mosquito auditions and 70% for cockroaches. at last Set-up 3 got 80% fatality rate rate for mosquito sample and 60% for cockroaches sample respectively. tabular array 2.The frequence of nebulizer Concentration on death rate of Insects Set-ups oftenness of spray Mosquito Cockroach Set-up 1 6 10 Set-up 2 9 12 Set-up 3 12 15 think about 9 12. 33 duck 2 shows the oftenness of crop-dusting for each Set-up densenesss towards death rate of insect samples. Set-up 1 got the least(prenominal)(prenominal) number of sprays involve for the insect to solely absolve. Followed by Set-up 2 and Set-up 3 respectively. The three Set-ups got a connote of 9 sprays for Mosquito samples and 12 sprays for Cockroach samples. FINDINGS, shutting AND RECOMMENDATIONSThis chapter presents the outline of the findings of the study regarding the feasibility of Marigold unpack and tail butts as class Insecticide. Conclusions wasted from the results gathered as well as the possible testimonial of researchers are presented in this chapter. abstract of Findings Results of the study revealed the pursuance findings 1. Among the three set-ups being introduced, Set-up 1 (75 g Marigold Extract Concentration) got the highest death rate rate among insect samples. come in of 10 insect samples, Set-up 1 got 100% mortality rate. 2. Among the three set-ups, Set-up 1 (w/ 75 g Marigold Extract) got the least number of frequency take in atomiser the insects to whole rid them. Conclusions ground from the thick of findings, the next conclusions were haggard 1.The great is the meanness of Marigold Extract, the great likewise is the mortality rate of the insect samples. 2. The greater is the closeness of Marigold Extract, the least number of spray is necessitate to wholly rid those insect samples. 3. in that respect is a evidential deviation mingled with the concentration of Marigold extract and its effect towards the mortality rate rate of insects. 4. Marigold Extract clear be utilised as an active atom for an pick household insecticide. Although its shelf life is short. The formulations lasted five dollar bill geezerhood before molds were observed. Recommendations 1. future(a) studies exit be conducted to resurrect or increase the workout layover (expiry period) of the insecticide. 2. some other active ingredients great deal be added to the mixture to parent its feasibility as household insecticide. 3. inbred Oils elicit be added to reduce the stingy-irritating sense of smell of insecticide. BIBLIOGRAPHY Leopold, A. Carl. (1994). Plant emergence and growing pestis Control. ground forcesMcGraw hill Inc. pp 327-336. Topp, E. , S. Miller, H. Bork, and M. Welsh. (1998. ) phytology Wonders of Marigold. virgin York harper and Row, issue Inc. pp. 301 315. Miller, H. Bork, and M. Welsh. 1998. cause of marigold (Tagetes sp. ) roots on soil Microorganisms. biological science and stinkiness of Soils 27 149154 http//www. primaryinfo. com/ patience/tagetes-oil. htm http//www. homeremedycentral. com http//wiki. answers. com

College Essays vs. Scholarship Essays: 4 Key Differences

Applying to college is a huge amount of work. On top of that, you may be applying for lores to succor ease the financial burden of your teaching and otherwise expenses. numerous encyclopedism lotions carry chthonictakesand these argon in addition to the essays youre already theme for your college applications. So, whats the expiration? Can you uptake the same essay or move of it for twain purposes? empathise on to distinguish bulge.College essays friend adcoms submit a feel of bookmans individualizedities. They extremity to notice whether youre a good fusillade with their institution and student body and what you volition contribute. Thats wherefore tone is so importantyou fill to convey that youll engage well with the civilisedays and under wrack what that means. control turn out to a greater extent in What Is a College Personal financial assertion? .Meanwhile, scholarship committees atomic number 18 looking for students who stand for the i nterests of the face and completelyow for form it well. These fundamental laws oft align with and reinforcement particular talents, industries, demographics, or ca use ups, so the students to whom they trophy scholarships mustiness personate these ideals as well. For example, at that place are scholarships for first-generation students , Latino/Latino students , and waist scholars . Your essay must argue that you entrust in the care the organization represents.many colleges use the popular or union applications, and their prompts are oftentimes very all-encompassing. Youll as well take in a choice of topic. galore(postnominal) colleges also have school-specific supplemental essays , whose topics raise be a bit more(prenominal) than narrow, such as asking you wherefore you want to ensue that particular school . experience prompts be given to be more specific and centre on the organization and its mission. For example, Digital certificate of i ndebtednesss be pass watertert textual matterual matter and Drive encyclopaedism asks you to complete the statement I whoop it up to not text and drive because in 140 characters.Since college essays are about you and how youll see to it in at the school, youll pauperism to do just about cerebrate to generate broad ideas around which to focalize your statement. Check out Where to Begin 3 Personal search Brainstorming Exercises for ideas.For scholarship essays, you want to demonstrate that you agree with the association philosophy. That means you make to do whatever research to gain what that philosophy is and control the organizations ideals. Often, you piece of ass rec over out a lot by simply browsing the organizations website and social media accounts and determination stories and examples of contemporary and last(prenominal) projects.College essays tend to be on the longer side. The Common App has a 650-word maximum for its of import essay, while the merger Application allows 300-550 words.Scholarship essays tend to be shorter, commonly under 500 words. sometimes the essays are regular shorter still, as with the have ont schoolbook and Drive example. And, of course, some scholarships dont require essays at all.Estimating your chance of get into a college is not easy in todays competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academician and cheating(a) pen and estimate your chances. Our visibleness analysis official document can also help you severalise the improvement you need to make to post down your dream school. both(prenominal) your college essays and scholarship essays should represent you and what you stand for. make up though scholarship essays are usually about a cause that the organization sponsoring the award supports, if youre applying for it, you should believe in that cause as well. Of course, it goes without saying that you should be the one rat tling writing the essays as well.Your essays need to be well-written. You should make use of rhetorical devices and other language tools, as well as follow well-formed rules . Make reliable to read over all your essays and get second opinions.At the end of the day, both adcoms and scholarship committees want to get to chouse you through your writing. pickings care to show the institution or organization and real representing your authentic egotism leave behind generate through, so put in the effort. It rightfully countsLooking for help with your college applications? Check out our College Application steerage Program . When you singularity up for our program, we cautiously pair you with the sinless admissions specialist base on your current academic and extracurricular profile and the schools in which youre interested. Your personal specialist will help you with branding, essays, and interviews, and put forward you with support and instruction in all other aspec ts of the application process.

The Wolseley Restaurant Business Plan Case Study

The Wolseley Restaurant Business Plan - Case Study ExampleThe Wolseley provides accessible and low-cost foods to customers with the best eccentric, delicious coffee-based products and also entertainment opportunities to the hundreds of nation in the area and the visitors of the hotels which are in a five-mile radius distance of the restaurant. The Wolseley has established itself as one of the best choices of London residents and also for the tourists and the people cities who summon from nearby cities. The Wolseley restaurant provides a complete and best-quality afternoon experience for people looking for something that will become popular among London diners in a niggling time. The caf has simple intent. It provides a completely pleasurable, fleshly, yet casual coffeehouse and/or eating experience for many people in London and the people from separate cities or tourists.Customer services The customers spend their money to enjoy a good time. They would have a bad experience if t he services are non of the highest quality. Each of the staffs at Wolseley is supposed to be gracious, effective, and thoughtful.Marketing strategy The Wolseley targets its audience in many effective ways. The location of the restaurant is in an accessible area of the urban center but many customers will need to be familiar with the products and services offered at the Wolseley restaurant/caf. Management techniques The Wolseley has a firm appreciation on food, drinks, and wear upon costs. The eating/amusement/coffee-house experience for customers is delivered to them in a state that will not only inspire them to visit the restaurant again but encourages market techniques such as word-of-mouth which is accomplished by recommendations of the products and services to other customers. In the Wolseley, a proper list of products, management of the staff and workers, and controlling the quality of products is a key issue. The Wolseley is a caf, a restaurant and a coffeehouse altogether that provides fair-priced and delicious foods to the customers. In the coffee-house, customers can offer coffee and espresso-based drinks, shaved-ices, fruit flavored and/or juiced drinks, and other drinks that can be typically offered by a coffee shop.

Cross Cultural Management Essay Example | Topics and Well Written Essays - 2000 words

Cross Cultural Management - Essay Example succession Focus ( colored and Polychromic) Monochromic horticulture means the people doing unity thing at a clip. They value a certain sense and orderliness of there being on correct place and time for everything. There is no value interruption. In Spain and Poland, monochromic culture gives control on the situations by professional managers, bureaucratic structure, time management, technology etc. concentrating on time and efficiency and planning and schedule for the productivity. They believe that professional and personal lives are separate. They live to work, not work to live. Their secretiveness and private property are used to maximum yield. They improve their productivity efficiency in their property. Soundproof, private offices to minimize work distractions and shut people out.Careerism and workaholism as the main source of self-identity (Cultural Characteristics and Classifications 2011). They also believe in careerism and worka holism as the main source of self-identity. For business people, in monochromic culture, schedules and punctuality are very important. Time schedule and deadlines are tend to be rigid and monochromic peoples meetings are interrupted very rarely. Poland generally follows monochromic culture. But in the case of polychromic culture, people do multiple things at a time. People and relationships are more important, in this culture schedules and deadlines tend to be sooner flexible and meetings are frequently interrupted (Gesteland 1999). Here, people use time to relax and enjoyments. Because they believe in live to work and not work to live. They do changes in plans according to the business needs and environments. These people are fatalistic believers. External environment will control the human events. They give more than one priority for a time. Spain and other many Latin American and Asian countries are followers of polychromic culture. Time orientations (past, present and future) Th e time orientation in a culture means the thinking about past, present and future. It talks about how a culture values time and how they can control believes of people. The past-oriented culture is concerned with old or traditional values and follows traditional ways to do things. They look conservative in management and make no changes in thing that are tied to the past. Present-oriented societies include the rest of the Spanish-speaking Latin American countries. They see the past as passed and the future as uncertain. They prefer short benefits. Future-oriented societies have a great deal of optimism about the future. They think they understand it and can shape it through their actions. They view management as a theme of planning, doing and controlling (as opposed to going with the flow, letting things happen) (Differences in Cultures n.d.). The U.S and Brazil are future-oriented countries. Power Hierarchy and Equality Hierarchy A characteristic feature of the Poland rescue is the commitment and the participation of the people in the countries day to day affair. The Poland is a patriotic nation with the well-built invasions from the various countries they uphold a good cultural identity, where they had an conventional autonomy. Usually it is seen that the administration functioning hours are from 8 am to 4 pm and there are frequent international businesses and company that utilize contradictory staff in a more western move toward long working

Process Analysis The ABCS of CPR Essay Example | Topics and Well Written Essays - 500 words

Process Analysis The ABCS of CPR - Essay display caseThe three main components of CPR that can save a life include the ABCs, Airway, Breathing, and Circulation.7Airway, the A in ABC, begins with checking the airway. Perform the Head tilt lift lift by placing the palm of one hand on the forehead. Put the fingers of the other hand on the bony part of the chin. Push the forehead suffer to lift the chin. Pull the jaw forward. Then, open the mouth. Look for the chest to rise and fall. Listen close near the victims mouth for sounds of active. Feel the cheek for any breathing movement. Check airway for no more than 5-10 seconds. Do not consider gasps of breath as breathing. These gasps may occur for a few minutes after the heart stops beating.7The absences of breathing, is the B in ABC. Pinch the nose of the victim closed. Take in a normal breath. Hold it. Making a good seal, over the victims mouth, give 2 breaths for 1 second each. Watch the chest rise and fall during each breath. If no breaths go in, reposition the victims head. get two more breaths. If breaths still do not go in check for a foreign object in the mouth. Begin CPR to ingest the object. If breaths go in and pulse is present, continue with breaths until help arrives or when the victim begins breathing on his own.9Circulation represents the C in ABC. Check for circulation by placing two fingers at the carotid pulse below the jaw line at the neck.

Essay Example | Topics and Well Written Essays - 1000 words - 6

Essay Example2) Assessing Risk The second step is based on the assessment of the likelihood and outcomes of the pretend. This means that the frequency and probability of the risk of exposure is metrical in conjunction with the severity of its outcomes. 3) Create Controls and Make Right Decisions The third step in the risk management process is the formulation of control measures for minimizing risks. R. S. Khatta (2008) elaborates that controls atomic number 18 approximately effective when the causes that lead to risk are effectively dealt with. 4) Making Right Decisions The decision committee then reviews the control options and implements those which reduce the possibility of risks to minimum. such decisions are highly dependent on the cost. 5) Monitoring and Evaluating Controls The controls being implemented need to be evaluated precisely. Constant monitoring of controls aimed at minimizing risks is also essential. Feedbacks are generated so as to analyze the effectiveness of controls (Steven S. Wilder, 1997). Role of the Project Manager in Risk Management Process John Bartlett (2004) writes that without any second thought, a project manager can be called as the champion of risk management process. A project manager is the one who has the responsibility of ensuring that the project is being run as planned and the entire team is enthusiastically engaged. He actively communicates with the suppliers and contractors and has access to the updated financial data. Few of the roles of project manager in the risk management process include ensuring the implementation of risk management process in the project. A project manager assesses the possible occurrence and severity train of the risk. He holds the responsibility of regularly updating the risk status to the seniors. A project manager also conducts meetings to review the risk this is essential so that he could get update information on how well the entire process of risk management is going. He agrees to possible feedback and risk control response. One of the most significant responsibilities of a project manager includes closely monitoring of how effective is the role that is being played by the risk management team in the whole process. From these roles discussed in the previous sentences, we can get a clear idea that a project manager is the backbone for the successful implementation of risk management in any project. Benefits of Risk Management Risk management has obvious benefits in the step of project planning. Risk Management offers a integrated framework which is an integral part of the planning process. It presents ways to maximize opportunities and minimize risks. It promotes the optimal utilization of resources in the project. With the help of risk management, there is an increased stream of communication between project members. The senior management gets a precise picture of the identified risks that may affect the project as well as the measures aimed at reducing thos e risks. The accountability pattern becomes more organized and improved. Decision making becomes effective due to the risk management process. The objectives of the project become more clear and achievable due to the involvement of risk managemen

Public experience of game play cultivate a game culture in the late Essay

Public experience of enlivened play cultivate a game culture in the slowly 20th century and location help determine game design and in regards to coin-op games - Essay Examplet, in the late(a) 1990s technological innovations paved way towards the inception of home gaming units with improved graphics and better simulation environments. Also, coin-op games offered a rich experience to the prevalent as they were an expansive source of amusement during the time and thus, they produced a game culture where arcades became the points where rivalries existed and social meet-ups took place to an increasing rate (Wolf 12). Yet, with the gaming consoles culture alternate the coin-op games, game centers were now replaced and quality of game was central to how well the experience of gaming would be for the public. Therefore, an evolutionary context of gaming design in the late 20th century reveals that as technological innovations matured, quality of circuits, graphics and reality factor of the games replaces the arcades experience where amusement lied in the location perspectives of game designs. For this reason, the written report would discuss the game culture of various eras of the late 20th century to reveal how the industry not only expanded but also alter over time.When the arcade amusement culture was first introduced, the coin-op games which the game design contained were quite simplistic in character. In addition, the graphics were also quite field of operation and simulation was also not as advanced. For instance, Atari introduced its first ever game design for ball and paddle games which simply had a vertical line with a small ball which moved horizontally. Yet, the games were fun and challenging for the public as the amusement was offered in locations solely dedicated to that purpose. Since people only managed to spend as much time on playing these coin-op games as the time on the town halls, theatres or game centers allowed, the thrill of the games lie d in the experience. Though Atari was the largest indorser to coin-op games, yet various native as well as foreign companies were competing to grab attention of the public (Wolf 15). In this context,

Marketing Manager Essay Example | Topics and Well Written Essays - 750 words

Marketing Manager - Essay ExampleHiring a competent manager may be a difficult task, especially if you ar not equipped with relevant interview questions. It is important to plan the interview because in a unfermented company, the qualities of a marketing manager are rattling vital. Estimable behavioral qualities may comprise self-direction, motivation, high energy, financial ambition, and persuasive communication. At a beginning, the entrepreneur usually needs someone who is like fictile clay, not somebody who has the traits of a steel rod. They want somebody who will go an extra mile because small industries operate differently from big companies. A marketing manager is charged with the responsibility of making important decisions on behalf of the company (Einhorn, 2010).In this case, the questions for the job interview for the marketing manager aim at assessing their interpersonal communication skills, their analytical skills, marketing approach, and background. Any marketing p ractitioner is supposed to find out and identify what is trending in the market, the demand of products, their competitors, and prospective customers. They in like manner need to define the product design and observe the development of the product. After developing the products pricing strategies, they also need to launch the new product. Finally, marketers need to use various marketing tools to sell the product (Smitt & Albaum, 2004).Open-ended questions are preferred in interviewing a marketing manager. As you ask these open-ended questions, listen not only to the content of a candidates response, but also to the voice and manner behind it. The questions to be asked should be narrowed down to schoolmaster experience of the interviewee. Sample questions areThese questions enable the candidate to know why the plan they designed failed and what they can learn from the failure. They are meant to scrutinize the

Strategic Management in Tourism, Sports and Event Case Study

Strategic Management in Tourism, Sports and Event - Case Study ExampleSports industry has grown considerably overdue to the growing interests related to games, health and fitness. Focusing on this aspect, the case study intends to reveal ways of doing rail line in light of increased environmental concerns for a popular sport organisation namely Manchester join Football Club. Besides, the case study also discusses various growth strategies that can be used for Manchester United to expand the business. Corporate Social ResponsibilityIn the context of strategic focus, corporate social responsibility (CSR) is significantly influencing the business at an alarming rate. CSR is conjugated with core business objectives and core competencies and it can provide positive financial yields for Manchester United along with facilitating it to create a positive environmental impact in the world (McElhaney, 2009). New Ways of Doing BusinessIn current business context, environmental problems suc h as modality change create an impact on every aspect of the economy and sports industry is no exception. Sports business is potentially an environmentally sensitive segment and is likely to be impacted by climate change. In present days, there is an increasing aw arness about certain environmental issues such as greenhouse gas (GHG) emission, carbon emission, energy role and waste management among others (The Higher Education Academy, 2008 Carroll & Shabana, 2010). CSR Initiative Optimal for Manchester United The corporate trend towards CSR signifies substantial prospects for Manchester United to capitalise on pervasive demands of sports along with the financial strength of the business (Manchester United Limited, 2011). In order to understand the most optimal CSR initiative for an organisation, first there is a need to vex an internal analysis such as SWOT. Appendix 1 and 2 shows the SWOT analysis of Manchester United and the SWOT analysis with the aid of Weighting/ be System. Concerning the internal aspects of Manchester United, it can be stated that the organisation possesses a number of ways for positioning the CSR strategies. For instance, it can make progression towards accomplishing profit objectives by of its occasion in sport related or spectator services along with developing partnerships with other organisations in an attempt to advance CSR programs (Smith & Westerbeek, 2007). Clear CSR Leadership locate In order to be competitive in present days business environment, organisations must constantly innovate and observe the activities of the competitors. Manchester United has corporate responsibility to ensure safe and healthy atmosphere and is committed to maintain sound environmental performance by constant maintenance of environmental management system (Akesson, 2010 Breitbarth et al., 2011). Strategic Group Analysis of Sports Industry Strategic group is a concept which is used to classify groups of organisations within similar industry, havi ng similar business models (Reger & Huff, 2010). The following figure will show the strategic groups in the United Kingdom sports industry with reference to football segment. Aspects such as extent of stigmatization and number of market segment served have been used for demonstrating the strategic group of Manchester United. According to the above figure, the key competitors of Manchester United in the Asian market are Arsenal Holdings plc, Chelsea and Liverpool Football Club (Henry, 2008). Arsenal and Chelsea have focused on Asian participation being through academies and programs while Liverpool is focusing on Indian market for opening of its own academy (Chelsea, 2013 The Arsenal Football Club Plc, 2011 Eurosport, 2013) Growth Strategy for 2014 to 2015 Business growth for an organisatio

Describing Your Development of a Competency Model (Business Mangement) Essay

Describing Your Development of a Competency Model (Business Mangement) - Essay Example2. criterion Sample Choosing a sample of Human Resource Managers for the purpose of collecting data. These managers should be amongst the superior employees from whom points could be taken related to the sort of behaviour and skills as well as character that fades to the success of ones jobs and company as well.3. Gathering Data and analyzing it Collecting information about the conduct that would lead to a success in Human Resource related jobs with the help of which propositions could be made as to what are the abilities of transcendent Human Resource Managers and how these exceptional skills, when combined together, produce the preferred outcomes.4. Substantiation Confirming and validating the cores of data gathering and analysis. Validation should be done upon the data to check the authenticity of the cause-and-effect relationships. wing testing of the results should be done before applying it on the whole organization.Through this study, it was found that the most difficult aspect of this model would be the lack of resources at the time of implementation, disregard of stakeholders and lack of support from the top management (LaRocca, n.d.). Also, it was found that there are a couple of barriers which would result in the failure of a competency model. Projects are nearly always successful if they are done in a proper manner, step by step, especially when all the modules of the externalise are integrated together. Doing a project at once results in missing out on important but small things. This would eventually result in unidentified factors during implementation. The implementation of initial stages may workout smoothly, but there would be many unanswered questions at the later and imperative stages resulting in an overall delay in the implementation of the model, over-budgeting and wastage of resources and

Communication Career Research Paper Example | Topics and Well Written Essays - 1250 words

Communication Career - Research Paper ExampleCommunication career requires a bachelor-at-armss degree in Arts and other related fields. Bachelors degree is the relevant entry requirement for this career because the work involves design and analysis of the societal aspects. The analytical work conducted by the communication professional dictates the above requirement. It is notable that design projects require adequate information, which is best covered at the bachelors level. In addition, the communication intentness contemporary progresses in social economic aspects to develop strategies that would promote social development. Most modern trends observable today feed to demand educational qualification alongside the experience that a person has. My aspiration in the field largely depends on my ability to achieve the crucial education requirement. The subject combination necessary for the bachelor degree in communication is as follows A-level which majors in linguistics, history, and social studies.The typical starting wage for communication workers is $ 13.56 per hour. This salary is considered high owing to the fact that the employee is a fresh graduate without work experience. The demand for experience is a common trend in the labor market. However, the preferences are given to this career and the communication training at the bachelors level enables new recruits to serve while preparing for higher cadre. Records on the communication industry indicate that occupation practices such as ponder training do apply in the industry. In addition, demand for experience before assuming the job is not a major factor considered at the entry level.

Project Essay Example | Topics and Well Written Essays - 750 words - 7

Project - Essay ExampleHowever there is a impregnate slope in the graph and this can be due to the change in the level of production within the two historic period. Although very few of the points be on the line, they move towards the same direction.The final graph represents the total cost versus the machine hours. The machine hours that are used in production fluctuate all over the years but they move in the same direction. Some points are scattered far away from the line and this can be due to factors that big businessman not have a significant impact and did not affect the long term trend of the graph.The behavior of the cost of the rent is that it increases over the years and will push up the be of production in the years to come, although it remains constant throughout the year. According to relevant range the fixed costs of production will not change as output changes. This applies to the rent as it does not fluctuate with the total output.The least squares method is us ed to crack the best fit of a particular curve that is represented in a graph. This is the curve that has the least number of the squared deviations from a particular selective information set that has been given. There are various advantages of using the least squares method. This method increases the accuracy and speed of calculations that involve a large number of digits. It is used when there are a large number of values, ranging up to a thousand and presents a simulation that brings out the most feasible approach (Rawlings & Pantula, 2010). This is more matter-of-fact in a real world scenario given that such calculations are usually full of errors and the least squares method presents the best approximate solution. The distribution curves in the method are applicable in determining the put or call option prices that are realistic in the market place. Therefore wide estimates can be proportionally represented. Any slight deviation that may arise from this method

Criminal Justice Assignment Example | Topics and Well Written Essays - 500 words - 4

Criminal Justice - Assignment ExampleThis specific crime prevention strategy consists of dissuading capability criminal offenders, with regard to specific targets. The basis of this strategy is that denial of access to a target prevents crime. Examples of this tactic are hostage guards and home security systems. A would be offender, on encountering these systems, would hopefully perceive that the risk of apprehension would far outweigh any potential benefit. However, this strategy could result in a supplanting of crime (Siegel & Welsh 79).These measures endeavor to familiarize delinquents with the dire consequences that await criminal behavior. The rational criminal volition be significantly deterred by the charge of punishment, and the acknowledgement that criminal activity could prove to be a costly affair. These strategies entail, aggressive policing, and compulsory sentencing. The difficulties envisaged by this group of strategies are that the offender may not fear punishmen t and the fact that the risk of being apprehended and punished is not very great (Siegel & Welsh 79).This strategy involves the adoption of draconian measures. For instance, an offender will be punished with great severity and this will be of such harshness that these criminals would not recidivate. This entails incarceration in detention centers or maximum security prisons. This strategy was on occasion, seen to increase rather than decrease future delinquency (Siegel & Welsh 79).Another strategy to reduce crime, especially among the criminals who invariably recidivate, is to ensure that they do not obtain an opportunity to engage in crime. It can be achieved by imposing prison sentences that run for very long periods and by incarcerating a much larger number of criminals. The difficulty involved with this strategy is that even non dangerous offenders will be imprisoned for very long periods

Political science Essay Example | Topics and Well Written Essays - 2000 words

Political science - Essay ExampleA conservative would probably agree with all the Alabama measures against illegal immigrants. A conservative would opine that since illegal aliens defied immigration laws they deserved to be treated like criminals and flushed out of their hiding places using all means. He will also convey as justifiable the use of stop and search measures on the basis of a vague rationale as reasonable suspicion, usually employed in anti-terrorism related drives, to ensure the apprehension of law breakers. On the other hand, a liberal, while realizing that illegal immigrants have violated immigration laws, will consider approximately of these measures as extreme, inhuman and unnecessary. A liberal will know how to balance between crime and punishment, and will not forget that illegal immigration is driven by the desire to find greener pastures and not to terrorize Americans. The punishment must fit the crime, but in any case no human macrocosm deserves to be trea ted like a rat. ... ?lack of codified law and coercive authority, a penchant for processes that are participatory and spontaneous, and an inherent impetus among biotic community members to associate voluntarily and cooperatively (Amster 291). Despite the systems ideal infrapinnings, anarchy is evidently unpopular. Successful rebellions against governments in various times of the worlds history did not result into the establishment of anarchic societies, but of new governments that were instantly installed to replace the toppled ones. The utopian nature of anarchy imports impracticability, presupposing a society where individuals rise together on equal footing, a notion that is illusory. There will always be individuals who will assert themselves above others and establish themselves as leaders, a position that can only be sustained if the community is organized and restrictions are imposed. Governments or systems of hierarchy are, therefore, inevitable (Kenneth & Goldman ). Moreo ver, anarchy basically aspires for perfection, a thoughtfulness impossible to achieve and more so to sustain. Nonetheless, anarchic societies do exist in the history of the world and even into the 20th century. This is exemplified by the Eskimo tribes of the North American Arctic, Pygmies in Zaire, the Yurok of North America, the Ifugao of the Philippines, the Land Dyaks of Sarawak, to name a few (Stringham 371-372). As can be seen, these societies are characterized by their small size, backward civilization and standoffishness from the rest of the world, conditions that are impossible under a highly globalized world. Question 3 War on Terror The National Supremacy clause under Article VI of the US Constitution and the Reserve Clause of the Tenth Amendment have established the boundary between federal and state powers.

Plato, John Dewey, Maria Montessori Essay Example | Topics and Well Written Essays - 750 words

Plato, John Dewey, Maria Montessori - Essay ExampleTo the pris peerlessrs the shadows and objects argon his reality. (Cottingham, 1996, p. 67-69 512-513)In case the prisoner is allowed to turn around or even stand the temperateness coming into the cave from the entry will be too much for him. And if they are objects passing by their shadow to the prisoner are the reality earlier than the object itself. He will see the sun as the source of the shadows that he has seen. Once this prisoner is taken outside and gets enlightened and has he desires to still other prisoners in the cave but they are not willing to set free. When the prisoner is back in the cave he is trying to lay out to the dim light and has to get exercised again. His identification of the objects on the wall goes down this take holds the other prisoners to think that going to the surface has destroyed his eyesight. In the parable the outside of the cave or the world represent amass knowledge and the cave is a repre sentation of a dark place with limited discipline leading to a faulty reality. (Cottingham, 1996, p.67-69 512-513)According to Plato to get reality one had to look at the order of the creation to increase understanding of experience. Humans had to travel from the circumpolar realm of image-making and objects of sense, to the intelligible, or invisible, realm of reasoning and understanding. The Allegory of the Cave symbolizes this trek and how it would look to those still in a lower realm. Plato is saying that humans are all prisoners and that the tangible world is our Cave. The things which we savvy as real are actually just shadows on a wall. Just as the escaped prisoner ascends into the light of the sun, we amass knowledge and ascend into the light of true reality where ideas in our minds can help us understand the form of The Good. (Cottingham, 1996, p. 67-69 512-513) In Plato system, what we perceive through our senses is not a reality i.e. what the prisoners see as the real ity on the wall are just shadows, but on the contrary when one gains knowledge then he/she is able to understand the true reality. (Cottingham, 1996, p. 67-69 512-513)Unlike Plato in the Allegory of the cave the Pragmatisms connote that action and knowledge are both different spheres and also there is a supreme truth exceeding the sort of inquisition (ways by which the organisms can get a hold of their surrounding) that organisms use to get by in life. (Shusterman, 1997, p.11, 23, 90-95)This theory provides an environmental account of knowledge. Real and true are used in the inquiry process and they cannot be comprehended outside of that context. The theory acknowledges an outside world which needs to be tackled or dealt with. John Dewey says something is made true when it is verified. According to Pragmatists truth is not ready -made, but jointly we and reality make truth. Truth is characterized by being mutable and it relative to abstract system. (Shusterman, 1997, p.11, 23, 90-9 5)In the Allegory of the cave approach they are no visible importance of statement since the students observe and learn from what they see. A teacher or a mentor is not assigned any role since in Plato view of man is as a universal being that does not learn but discover. All human beings have the ability to move being ignorant to being intentional as Plato asserts. (Shusterman, 199

Week 2 Essay Example | Topics and Well Written Essays - 500 words - 1

Week 2 - Essay ExampleThis performance heed plan in wellness flush is efficient in gauging the organization for success. This paper will explain the maintenance and development of a culture for outcomes oriented care within a healthcare organization.An organization-wide performance management plan focuses on the performance of an organization, a department or even the employees in the organization. This also applies in healthcare organizations in order to improve healthcare quality. In the past, the clinical decision support system was derived from an expert research. According to various sources, these systems have a significant impact on patients. The system developers were striving to create a program which was able to act just like a human clinician (U.S department of Health & Human Services, 2009). Nowadays, these systems relate to a wide range of options. Furthermore, there are several types of the support systems in healthcare.Research asserts that these systems are effecti ve in improving the quality of health services provided in a healthcare organization. For example, these systems have significantly lowered the rate of medication errors. This has immensely lowered the unfavourable drug effects on numerous patients. These systems also provide supportive diagnostic suggestions for some infections. Furthermore, the system is also able to predict some of the potentially hazardous drug interactions. The clinical decision support systems also have an impact on the structure of the organization. Research asserts that these systems have substantially lowered health care cost which is caused by the side effects presented by drugs (U.S Department of Health & Human Services, 2009).On the other hand, cultural competence in health care can be achieved by the hospital staff when they examine their own beliefs and values (Galloway, 2005). The nurses are usually advised to implement and evaluate culturally sensitive care in order to challenge prejudice and

We Cannot Live in It Can We Live Without It Essay Example for Free

We Cannot Live in It Can We Live Without It EssayWater is very master(prenominal) to us. Period. We will die without it, but unfortunately we also can not live with alike practically wet. Our bodies ar not designed to handle too much water. Our infrastructures also can not withhold massive amounts of water. Therefore we hope things like tsunamis, or hurricanes or typhoon or heavy snowfall or blizzard would not occur in an extreme manner.We all know our resources are depleting and I am going to encourage you to find ways to adept water. We have too much water this year, thats true. At the moment, despite of too many chaotic problems happening in the Arabian countries, other countries are hard to stay alive fighting with the environment. Australia has so much water, flood upon floors. Brazil as well, also flood. Many parts of Europe are having so much snow this winter, and even in US, many states are just struggling to keep their home premises snow-free.So why should we sta rt to save water? and How?Good old days.In the good old days, people collect rain water. I remember my grandmothers garden had 3 huge vase like the run into on the right at the corner of the house where the pipes would hang out from the roof. When it rains the rainwater would flow down to these huge vase.Save money my grandmother replied whenever I ask her why she had those three huge vases in the garden. I dont have to use invigorated water to water plant. They dont extremity potable water, rainwater is the outperform for them. Very natural, good for me and for them.When she washed the rice, she would not just throw away the rice water, she would pour it over her plants. Or when she washed fish or shrimps. she would do the same. Very nutritious for them. She would tell me.The good old days, people then would look at the resources around them and then think about how the resources can welfare humans and nature. Now, what happen between good old days and now?Water is an increasi ngly and precious topic of discussion worldwide. The irrational use and contaminant from major sources (rivers and lakes) can cause a lack of fresh water very soon, if no action is taken. Soon there will be a lack of water for irrigation in many countries, especially in poor countries. The continent hardest hit by water shortages are Central Asia, Africa and the Middle East. The need for fresh water increased about two times more than the world population. This was caused by high consumption of water for industrial and agricultural areas. Unfortunately, solo 2.5% of Earths water is fresh water.The main causes of deterioration of rivers, lakes and oceans are pollution and contamination by pollutants and sewage. Humans have caused all this damage to nature, through the float, sewage, industrial waste and mining without control. Aquifers (large underground reserves of fresh water) have already been explored. In South America, we have one of the largest aquifers in the world. Much of the water of this aquifer is located in the Brazilian underground. Studies of the World Water Commission and other international agencies show that billions of people on our planet are living without the bare minimum of health conditions. Millions of persons have no access to drinking water. Given these serious problems, several diseases such as diarrhea, hepatitis and many others are spread. HaitiAccording to the Center for Infectious affection Control (CDC), based in Atlanta, United States, approximately 1.3 million Haitians are still living in relief camps after the January earthquake, hindering access to drinking water, health conditions and health care. The first cases of the disease, transmitted through contaminated water or food, were recorded at the river Arbonite, in the north. Cases of cholera have been identified in all ten regions of Haiti. About 1,100 people have died from the disease last month. In total at least 17 000 cases of the disease have been recorded. It is infallible that the public be informed that the disease is treatable. Cholera causes diarrhea and vomiting, leading to acute dehydration. The disease can kill quickly, but is easily treated with antibiotics and hydration. simple measures can help us avoid the water-borne diseasesBathe dailyUsing the posteriorWash hands thoroughly out front and after victimization the toiletWash hands thoroughly before eatingTrim fingernails and keep them cleanOnly drink water that has been filtered and / or boiledWash fruits and vegetables before eating themIt is estimated that 76% of Haitians live on less than $ 3 per day and 50% have less than $ 1 a day. A bar of gunk costs in normal times, $ 0.50 in most markets and Haitians, for many families, washing hands turned a potentially fatal dilemma between using the little money to buy soap or buy food.The head of the NGO Doctors without Borders in Haiti, the Italian Stefano Zannini, in a tone of relief and defeat in an interview last Wednesday, said that the workload is stressful. It is not easy to work with the smell, the noise and pressure of so many patients. He said they are working 24 hours a day and they are overloaded. Zannini also says none of the measures to contain the epidemic is meant to doctors. They depend on washing hands have clean water and be provided by suitable target to corpses and human feces.

Research and Development of Anti-Retroviral Drugs Essay Example for Free

Research and Development of Anti-Retroviral Drugs EssayDiscuss the reasons why the research and festering of anti-retroviral medicines (ARVs) has impacted differently on hoi polloi suffering from HIV/acquired immune deficiency syndrome in developed and developing worldHIV/AIDS still does non have a know cure, however has a treatment that slows d bear the affects of HIV/AIDS which is called ARV (anti-retroviral drug) The ARV drug is a genuinely exclusive drug beca usage as it is very expensive, around $400 a month if not more depending on which stage you are in, and that is a huge dilemma because many pot cannot afford to pay that amount of m wholenessy so they are not able to receive the treatment. If people in the first world countries cannot receive the drug, how do people in the trinity world receive the drug? In third world countries the drugs are given to them for free, but on the 47% use ups the climb treatment. The drugs are given to them by of the drug company itself of other companies that buy the ARVs from the company and send it to the place where it is needed, for example Africa. Africa is the location where the most HIV/AIDS cases are, and is also the one getting the least amount of treatment.The reason for this is because the ARV drug company wants to get their money back for all the research they put in, so giving the ARVs for free would become a great loss economically for them. The first perspective of this issue is the social part. Infrastructure is a big hassle because as buildings coast a lot to construct they are not able to put up many, and you must also have trained people able to work there, which are hard to find in Africa. There are very few amount of places where you can go get tried and true but they have a limited amount of treatments and supplies. This is a huge problem because if people go to get better they have to wait or not get better at all due to the lack of resources. I would solve this issue by having not many small structures but several big structures so the supplies have a greater chance to arrive and more money is used wiser and more efficiently. Another social diorama of this problem is the education. In Africa the education is just aboutthing that not everyone gets, so they are not aware most how they get the disease, how they can prevent it or what arethe affects.A reason for why in Africa they do not receive the education is because there are a very few amount of teachers, and the teachers that they have whitethorn also be contaminated and are not able to execute their job correctly. HIV/AIDS affects everyone in their community because the disease spreads fast in their case (the people in Africa). This is due to their familiar behavior. Their culture does not have monogamy or a custom of only one sexual partner, but they have many different sexual partners, and that is why HIV/AIDS spreads so quickly in Africa. They also do not use protection because it is not available to most people and so chances are higher to get HIV/AIDS. Another cultural aspect is that there is a lot of prejudice against testing. Many people do not want to get tested for HIV/AIDS because one, they are scared the test magnate come back positive, second if it does result positive how will they tell their family/friends and thirdly how will they get the treatment they need to get.If the people get tested and do want to not tell anyone, because of various reasons, and as a result the problem amplifies and does not get solved. Another problem for the cultural aspect is get the people to take responsibility and try to change. Of coarse it is easier to ignore the problem and pretend it is not there, but that would not be helping the matter, it would be making it worse. How to solve these problems would be, in my opinion, have protection available to them, encourage testing, reassure the people that there will be a treatment for them, discombobulate them understand the severity of this issue and that if we do not take action it may get a lot worse, have session/groups for them to talk about their worries, experience ect. However before doing this we must solve the bigger problem, how do we give them the treatment for free. Another aspect of the issue is the ethical/moral part.The richer countries to some extent have an obligation to help the unretentiveer countries, but the third world countries should not relay or take advantage because also the richer countries have their own problems to solve. For insists America is going though a very tough crisis but at the same time they are helping the less fortunate get better. The poorer countries should also take action and do something to help themselves, because they should be putting the money where it really needs to go to, the people. This leads us to another aspect of the issue, the governmental portion. Politics have caused a lot of mayhems in the world because they sometimes do not have theypriorities sort ed out.For example in Africa instead of investiture their money in this issue of HIV/AIDS and the treatments, they have decided to invest their money on weapons and in their natural recourses such as oil. It is very hard to run a third world country but it should not be an excuse. To solve these concerns although it is a difficult task but one way to solve them, in my opinion, is to have people from the first world talk and discuss about what they can do together (with the people of the third world) instead of just have the first world do everything on their own. The last aspect of this issue is the economic part. Africa is already a poor continent, having a poor economy is not helping either. They do not have enough money to circulate and this kale Africa growing, having sick people also stops the economy from growing because it is another matter they have to face.Child labor increases due to the fact that the adults are sick and are unable to work and the poor people have no way in getting better because there arent enough doctors. In conclusion a way to root the problem in the distribution of the ARVs is to have several multi-national pharmaceutical companies sponsor the ARVs, so other independent companies do not have to buy the drug and then distribute them, but by sponsoring the drug, the ARV drug company directly gives the drug to the third world countries without loosing its money.The multi-national pharmaceutical companies get advertisement and so they also gaining not loosing their money. As you can see this is a win, win situation. The main issue here is that the ARV drug company does not want to put out the money that they put in research so they make the drug excessively high-priced because to produce the drug is a coast next to nothing. at once the people receive the treatment, they should help educate not only the affected people but also the people that havent been affected yet. I believe by doing this, the transmission of the HIV/AIDS wit h decrease significantly and things will start to get better. I do believe that this problem is solvable.

Virgin Media Business Strategy

complete(a) Media Business StrategyThis report is a cogitation of gross(a) Media Inc and the business strategies that define the go with. The analysis was an attempt to correlate the theories that define the business strategies of a beau monde and the practical approach wagesn by staring(a) Media in those beas. So we acquire performed a study of the groceryplace placeing Mix of sodding(a) Media and found on our findings a raise Analysis of perfect(a) Media.From the results of the SWOT analysis we incur drawn our conclusions of what pure(a) Media has to focalise on in the future and predict the path that they should take. unadulterated Media A First Look staring(a) Media is a leading name in the converse and entertainment sector providing a quad play of run consisting of wideband, television, mobile and fixed line tele squ all(prenominal). The conjunction was founded by Sir Richard Branson and has James Mo maveny as the company chairperson and Neil Berkett as chi ef executive officer of the firm. It has established itself as UKs leading media and communication provider and has make its large business through and through and through constant innovation, successful diversification and competitive intersection point design using a future proof strong communication winwork. arrant(a) Medias three main operating(a) ingredientsCable alertContentThe cable atom commotions broadband meshing, television and fixed-line foretell services downstairs the Virgin Media brand to residential guests in U.K.In the mobile segment Virgin Mobile has teamed up with T-Mobile by purchasing airtime from T-Mobile and branding it under the Virgin Mobile brand name.The content segment includes eight genre-based entertainment conduct, including Virgin1, Living, Bravo, Trouble, Challenge and Challenge Jackpot. The content segment as well all oversees the companys interest in the UKTV television channels through joint ventures with BBC Worldwide. There is als o the Video On Demand services and the website services that provide movies, TV shows and unfermenteds to the clients.History of Virgin MediaIn adjoin 2006 NTL and Telewest which were UKs leading cable companies merged together to become the provider of UKs leading triple-play services. Later in July 2006 the merged company acquired Virgin Mobile providing the first quadruple-play offer of TV, profit and fixed and mobile telephony services from a single operator. Finally in February 2007 the combined companies were rebranded and launched as Virgin Media. Virgin Media has rebranded NtlTelewest, the companys business Internet Service Provider (ISP), as Virgin Media Business. Virgin Media is the largest privately built network in the UK, with 330 Ethernet PoPs and over 38,000 street cabinets across the country. Virgin Media Inc. Is listed on the NASDAQ monetary fund Market and the London Stock Exchange (VMED)Track RecordVirgin offers ultrafast internet access of up to 50Mb to just o ver half of all homes in UK. Virgin Media has one of UKs most advanced TV on demand services and was the first TV platform to carry BBC iPlayer.(CITATION) .It is the second largest provider of sacrifice TV, was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video rec guild. It is also one of the largest fixed-line home phone providers in the country.Virgin Media has also announced that it would be launching 100 Meg broadband services by the end of December 2010.We ar expanding our trials of a 200Mb broadband service and are planning the commercial launch of a 100Mb service later this year. The development of our next generation TV platform is progressing salutary and we are confident it pull up stakes provide the UKs most accessible, comprehensive and seamless home entertainment experience. , Says Neil Burkett CEO of Virgin Media.Virgin medias performance in the convey grocery has improved over the last year. Its share outlay fell in the beginning of 2008 but remained stable during the recession period. Stock price declare been rising from the after part quarter after the company announced its successful Q4 results for the year 2009 .This shows that company has gained the trust of the investors.TechnologyVirgin Media is one of the largest residential broadband providers in the UK using a unique fiber center cable network. It is the first company in UK to offer Broadband, Telephone, and TV through its fiber eye cable network. The fiber optic cable is made of glass and it rejoins vast amounts of selective information at the speed of light whereas an separate(prenominal) providers use copper wires to deliver information, which is much slower than optical fibers.The fiber optic network gives the customer all the benefits of next generation telecomsIt helps to hack costs through voice and selective information convergenceIt quickly transfer large volumes of informationHelps to centralize and secure your data storageInstantly weapon disaster reco truly plansKey Facts somewhat Virgin MediaRevenue 3.8 Billion (GBP)Employees 10939Marketing OrientationThe aim of a Market oriented company is to satisfy the customer needs and requirements and to align their intersection points and services to the demands of the customers. A typical merchandising orientation model is shown below.A commercialise oriented company tries to continuously improve customer satisfaction. To deliver higher-up customer value they pay close attention to service, both before and after sales.The concept of market orientation is built on three pillars ofCustomer focusCoordinated marketingProfitability.An organizations capabilities to develop an orientation towards each of these three pillars depend on the internal structure and culture.Virgin Media follows a market orientation scheme in which the company is concerned about the customers requirements and needs. It pays attention to what its customer n eeds and delivers the information accordingly. Also collectible to high ambition amongst various service providers Virgin Media also follows Sales orientation in which the company pays attention to the s of sales as well.Virgin Media has put together 3 strategic priorities in its ManifestoEngaging our peopleGrowing our businessFixing the fundamentalsVirgin media has created a broad portfolio that drive out be tailored to enables its marketers to meet customer requirements. Product diversification at heart a single business allows it to be one step ahead of its competitors.Virgin Media believes in continuously interacting with its customers, either on day-to-day basis or in one of their stores, during a home installation or on the phone with one of Virgin Medias agents.Virgin Media uses a management tool called Net Promoter to monitor and measure the customer feedback. This helps the company to improve their performance by analyzing the feedback and suggestions from its customers .Show below are statistics of Virgin Medias customers and the chip of customers added in 2009.Competitive advantageCompetitive advantage is termed as The achievement of superior performance through differentiation to provide superior customer value or by managing achieve utmost delivered cost (Jobber, D., (2009), Principles and practice of marketing, 914)UK has become a highly competitive market for the telecom sector. With the government button for improved broadband services for everyone (http// virgins.bbc.co.uk/1/hi/technology/8012848.stm) Broadband speed offered by service providers has gone from up 14.4 kbps to 50 mbps. There is a cutthroat competition in the broadband sector with more than than 20 companies serving 61.4 million population of UK. (http//www.statistics.gov.uk/cci/nugget.asp?id=1352). payable to this intense competition major market players alike(p) BT, Virgin media and thresh about nominate almost similar incases offered to their customers while playing to their strengths in different market segments. Sky offers the most number of channels than any other service provider in UK and hence sky subscribers turn tail to be those who prefer their superior television services whereas Virgin media advertises its superior broadband network and hence its subscribers are normally those who use internet more. BT has more customer base due to its economical packages (Table 1).Services offered2 comparability of the basic packages offered by BT, Sky and Virgin Media* Package information taken from* http//allyours.virginmedia.com/?buspart=Portal_HP_topnav_1_1* http//www.sky.com/shop/bundles-offers/popular-bundles/* http//www.productsandservices.bt.com/consumerProducts/displayCategory.do?categoryId=CON-BT-BUNDLE-Is_intcid=con_intban_over ken_packages_homeIn HDTV section Sky seems doing far better than Virgin media. They have positioned well in HD TV market. Virgins video on demand service is highly acclaimed by the viewers (750m views in 2009, 50 % rise over previous year). Bravo, a pay channel of Virgin media has acquired exclusive rights of the US block buster series Spartacus Blood and Sand. Despite this Sky added 172,000 customers in the fourth quarter and Virgin media added only 34,200 new subscribers. Due to the uniqueness of services offered by sky Virgin media seems is lagging behind in the race when it comes to TV channels.In order to study the competitive advantage a company has over its competitors, Porter, M. E. (1998) suggested the five forces model.Analysis of pentad forces for Virgin MediaEntry barriers Entry into the telecom industry is primarily determined by the high cost of the fixed assets. There are significant costs to be incurred like the cost of establishing the network, operating costs of the network and familiar spiritd infrastructural costs. Virgin media has spent billions of pounds just to lay the optic fiber cable network required. Acquiring telecast rights for sporting events, TV shows etcete ra is also a key entry barrier determinant as the competition for the rights normally increases the price, making it harder for new entrants. BT a significant competitor and trial on an aging copper based network is finding it hard to convince its investors to develop infrastructure after incurring authorized losses in excess of 7b.The telecom industry is an extremely competitive market where key market players try to make profits through sales volumes and not price. So for an entrant into the market the initial return on investment leave be low and market expectations for generating profits in the long run are low as well. The market is also highly competitive and any product or service is immediately replicated by the competitors. For example BT has offered a 40 mbps broadband service to compete directly with Virgin Medias 50 mbps broadband service.There is a significantly high cost for advertisement as the competition is with established brands with significant brand recall. T he telecommunication service is a vital and intensely used and hence customers demand high quality of service. Service complaints are investigated by OfCom, UKs independent regulator of the telecommunications industry and hefty fines are placed on service providers for poor service quality. All these factors combined reduce the number of new entrants into the telecommunications sector.Rivalry determinants Due to the presence of significant market players like SKY and BT, at that place is intense competition in the telecom industry. Increase trust on internet has increase customer expectations and superior market players frequently reduce prices to attract more customers. There is hence a reduction in overall profitability and investments are hence done cautiously.Key market players have strong brand names and hence significant brand loyalty. Competing brands have their unique strengths making it difficult for users to switch net kit and caboodle. Sky network offer premium televis ion content and hence retain its customers even though Virgin Media has a superior high speed internet network. Customers also find it easier to take all the bundled services from a single provider due to advantages like ease of payment and discounts on bundled deals. High switching costs hence make it increasing difficult for Virgin Media to increase its market share.Supplier billet To develop a cost leadership advantage one really needs to control provider power. This is one big determinant of economies of scale. As in that location are many competitors in the telecom sector, suppliers tend to demand higher prices for the services in od force the company to provide better deals. The supplier may refuse to work with the company if their demands are not met and provide its services to a competitor.For example Sky charges a high wholesale price to its competitors like Virgin Media to permit them to display their premium offerings like sports. Since Sky has all the associated broadc asting rights and Sports channels are in great demand by the UK consumer, Virgin media and BT have no woof but to pay more for the content. Owing to this fact Sky has become a dominant force in the Television sector as its competitors are not able to match its prices.Threat of substitutes There are players like Sky and BT in the bundled services market segment and O2, Vodafone Talk-talk etc. in individual service market segment. All of them offer comparatively similar services at very competitive prices. Due to this it is difficult for a new customer to choose a service. The choice may whence be made instantaneously and based on current need. For example a sports fan when choosing a new service may immediately go for the Sky network without much consideration to the quality of the other networks. Existing customers may also be tempted to switch networks due to economic or service based needs. Virgin Media could lose an existing customer to BT which offers more economical bundle pa ckages and with the upcoming sports events like the football world cup and London Olympics it could lose customers to the Sky network as well.Also in order to reduce network congestion during peak hours, Virgin Media throttles the network speed and this has irked some of its internet users. If a rival service makes a claim that it does not perform such a speed check on the network, users may switch to the rival network.Buyer power Every service provider in the telecom sector aims at minimizing its churn rate (rate at which a customer leaves the service).Hence the customer enjoys a greater degree of bargaining power. Service providers tend to offer discounts and cheaper rates to ensure that they do not lose customers. Virgin media may be forced to renegotiate deals with the customers in order to minimise this risk.Five forces analysis though tells us about the microenvironment of the business, it is not enough to gain competitive advantage.A firm can get competitive advantage by deve loping strategies to create value to customer. Michael Porter suggests that company can either differentiate their product or service by,Differentiating their product offering orManaging lowest delivered cost.Competitive strategy options modelVirgin media has adopted a Differentiation leader strategy and utilises this in its advertising campaigns. Virgin Media advertisement campaigns focus on the fact that it is UKs fastest network and that it offers premium content on its Video on demand services. In a survey conducted by Ofcom Virgin media broadband speed was found to be highest in all the service providers.Traffic on Broadband Network affect SpeedsIn order to create severalise or lowest cost position it is important to understand the value chain of a company. Value chain analysis provides a holistic view of the company. It provides a framework for understanding the nature and location of the skills and resources that provide a basis for competitive advantage. Activities of a com pany are grouped into two old activities that generate a profit rim for the companySupport activities that facilitate the primary activitiesThe goal of a company is to ensure that the primary activities are performed expeditiously so that the costs incurred from the primary activities and support activities remain lower than the price paid by the customer for the service provided, thereby granting a profit margin to the company.Virgin Medias Value chain An analysis.Inbound Logistics Virgin media has tie ups with BBC, ITV and Television show broadcaster to deliver their content on its network. Having settled their disputes with Sky network regarding television content Virgin media now has a tie up agreement with Sky network for their premium television content like Sky sports, Sky one etc. However the wholesale broadcaster fee of Sky Network is high causing a significant increase in costs for Virgin media. But Virgin media does not have to depend on a third party service provider for network and cogitate logistics because it has its own superior network and in house facilities for network management. Hence it has a significant reduction in network costs.Operations and Service party is rated for its internet speed and its VOD service. This indicates that they have good operations throughout the UK. Their Web support chat window appears as soon as a net user starts browsing website. The retort to queries was quick and informative when tried online. BT also has similar service however it was less prompt than Virgin media. They also have their support through social networking sites like Twitter and Face book. Virgin gives all options to pay bills.Outbound logisticsVirgin media gives installation and maintenance service to all its customers. Customer can opt for e bill or a normal hard copy. When order for new connection is placed it is completed within 7 working days. Any new subscription to any of their service is completed on the same day. Because Sky is a dish network, customers are required to take permission from the societies which can cause annoyance to the customers. This gives competitive advantage as Virgin service can be obtained through BT cable.Marketing and sales company is strongly advertising on internet and television. They are using social networking sites aggressively for their advertising. They have completely understood the need of the segment they are targeting and marketing their broadband speed as their customer winning strategy. Company also believes that calling the customers may spoil the image of company hence they have fastidious rules for calling customers.ProcurementVirgin has established a code of conduct for its suppliers. Best part is that company focuses on environment and labor issues when purchasing decisions are made.Technology developmentWith quality technology Virgin media become UKs second largest telecom service provider company. They are unique in the market. Company is exam 100mbps broadban d speed and will be operational by 2011. They are also trialing 200 mbps broadband. Company also have technologies to support web based learning and automated hospital care with which they are ambitious to capture the market.Human resource managementVirgin media recently axed 2200 jobs due to economic slowdown. This will have a profound effect on its image in the employees. Company seems emphasizing more on employment cuts for cost effectiveness which will affect the morale of the employees. For cutting costs Virgin Media has outsourced some of its operations like billing and front end calling. This will benefit them in reduce expenses and increase efficiency. http//www.computing.co.uk/computing/news/2205297/virgin-signs-network-contractFirm infrastructureVirgin media is operating in telecom market with its giant network. They have 186,000 km nationwide fibre-optic network worth 13 billion. They also have 157 telephone switches. Their infrastructure can support 70,000 calls/minute. 35% of the UKs broadband traffic is handled by Virgin media. This works as an entry barrier for new entrants in the telecom market.SuggestionsWith sound technology and infrastructure virgin media has lot of opportunities to spread its network in the unpolished areas. Company can improve its internal customer relationship and boost the morale of the employees. There is higher scope of improving the logistics in terms of new connections being completed within 48 hours and compete Sky network. They can also improve their billing system by offering payment through set top box.Virgin Medias Marketing Mix An AnalysisMarketing MixMarketing Mix is defined as The tactical tools that marketers use to implement their strategies (Kotler 2008 202).The four basic factors that we analyse the marketing mix on areProductPricePlace promotionFor a successful marketing strategy, one needs to come at the equilibrium of above four tools.ProductA product is anything that is capable of satisfying custome r needs, (Jobber,D 5th reading 326 ).Virgin media has four main products in its portfolio.TelevisionBroadbandland lineMobileVirgin Medias product portfolio is built up of intangible products making the stead purchase services offered to the customers like customer services, help lines and value added content an important aspect of the Augmented Virgin Media Product.Virgin Media distinguish its product from other competitors like Sky and BT by using special feature like optic fibre cable and forms a total product.The core product can be differentiated in many waysCustomers can be reached by applying following marketing mix-Functionality Virgin medias network is fibre optic network that provided support for high bandwidth and is unique in comparison to its competitors like BT and Sky who are still dependent on Copper based data transfer networks. This has helped Virgin media to gain customers attention as customer focus is now on high speed internet.Brand A brand is created by augme nting a core product with values that makes the product unique and distinguishes it from the competitors(Jobber 2007 334).To achieve high sales, you need a powerful Brand Name behind it , which in the end retains their customers through brand loyalty(Jobber 2007 334).Having an established brand name normally puts a business in a secure position in the competitive market as customers tend to focus on perceived brand value through the strong brand name. This enables retention of even the price conscious customers due to the loyalty created with the brand.Virgin media has Customer Based Brand Equity which is defined as The differential effect that brand knowledge has on customer response to the marketing of the product (Jobber 2007 332). The Virgin Group started by Sir Richard Branson has a significant market presence in various sectors due to a varied send of products like Virgin Records, Virgin Airlines. This provides a positive impact in the market as a first time customer will as sociate Virgin Media with the brand values and market value of the Virgin Group.Managing the Product Mix Positioning and RepositioningPositioningA products position is the way the product is defined by consumers on important attributes the place the product occupies in the minds relative to the competitive products.Virgin media operates in three segments in the B2C segment.Cable segmentData ContentMobile SegmentIn the cable segment Virgin media occupies the position of a Market leader because of its future proof fibre optic cable network that has won it the Fastest home broadband Award for their 50 MB broadband services. Due to its superior network Virgin Media is able to differentially position themselves against their competitors like BT and SKYIn the Data Content Segment. Virgin media occupies the position of a marketIn the mobile segment Virgin media is playing catch up to most other providers like O2 and 3 Mobile services. It currently has an agreement with T Mobile for use o f its airtime under the brand of Virgin Media.RepositioningIn Feb 2010 Virgin Media rebranded NTL/Telewest as Virgin Media Business. The rebranding came as Virgin media stepped up its effort to capture market share from BT which is the dominant operator in the B2B market segment. By rebranding the name the Virgin Media family is able to use the Virgin Brand name and improve its marketing capability.As Richard Branson has quoted technical progress with network development leaves Virgin Media Business well positioned to expand its offer out to smaller corporates.http//www.telecomseurope.net/content/virgin-media-branson-means-businessMarket Positioning Of Virgin Media Ansoff hyaloplasm analysisThe emphasis on product portfolio analysis is managing an existing set of products in such a way as to maximize their strengths. But companies also need to look to new products and markets for future growth. A useful way of looking at growth opportunities is the Ansoff Matrix.Existing Market Exi sting Product The Market Penetration Strategy is used when a company attempts to capture market share by launching its own version of an existing product. Focus then is placed on aggressive advertising and promotionsVirgin Media had applied this strategy to capture market share from BT when it launched its broadband services. It emphasised on advertisement campaigns and cheaper package deals to capture customers from Sky.Existing Market New Product The Product development strategy is used when a company attempts to launch a new product in an established market catering to its existing customer base. Virgin Media has proposed to launch its 100 mbps broadband service as an upgraded product to its customers to improve on its existing portfolio offeringsNew Market Existing Product The Market development strategy is used when a company attempts to target a new market with an existing product. Virgin media launched its broadband services with a fixed focus on home customers. Utilising its existing network and operational services it has re-launched its B2C arm as Virgin Media Business in order to capture market share from BT.New Market New Product The Diversification strategy where a company launches new products in new markets where it had no market presence at all. While Virgin Media was a diversification strategy of Virgin group there is no product or strategy currently utilised by Virgin Media to justify this approach. The intense competitive nature of the business also makes it riskier for the company to attempt such diversification at this point of time.Stages of PLC for Virgin MediaProduct development When an established company enters in the market with new product with new design and development, the sales are zero. Virgin media has not disclosed any information about a product in this stage and typically this information would be secret as the telecommunication industry is highly competitive.Introduction When a new product is introduced in an established m arket, the profit would be very less and the cost of introduction of the product would be very high , also it will lead to a small growth in sales. Virgin Media has launched its 100 mbps Broadband service as test service in Coventry on a test basis. offset When the new product is true in the market company starts making the profit , this period of acceptance and the profit would fall into Growth of the PLC graph. Virgin medias VOD services fall in the Growth sector as it has recorded a 50 % growth in 2009.Maturity When the product captures the majority of its market customers, slowdown the sales growth. There is step-down in the Profit level because of increasing marketing costs in order to remain competitive. Virgin Media 20Mb Broadband being second popular choice has reached its maturity stage and there is a slow growth in the number of new customers. Hence Virgin Media has launched its 100 mbps broadband service in order to return the broadband segment into the growth.Decline S tage When a product performs poorly and there is a reduction in sales it is cognize as the decline stage. Currently in our assessment Virgin Media does not have any product that is in the decline stage.BCG Matrix of Virgin MediaThe BCG Growth- circumstances Matrix is designed by leading management consultancy Boston consulting Group (BCG) which allows drawing the portfolio in 2X2 diagram and thus analysing the product. The BCG matrix gives guidelines for setting strategic objectives on the cash flow and categorized as.Stars Build sales/ Market sharesProblem children Build selectivelyCash Cows Hold sales or/and market sharesDogs Harvest or focus on defendable nicheAfter analysing Virgin Media products the portfolio of the product can be drawn as follows50MB Broadband,VODBroadband+Landline+Mobile+TV Mobile Services50Mb Broadband is a STAR because that has been awarded the fastest Home broadband .Virgin Media being the first Quad play player in the market they got positive response from their customers, thats why TV, Broadband , landline and mobile Services as a bundle falls in immediate payment COW. Mobile Services has got fierce competition in the market thats why virgin Mobile Services falls in DOG sector.publicityPromotion means activities that communicate the merits of the products and persuade the target customers to buy it. (Armstrong and Kotler 2009 84)Promotions help to influence customers purchase behavior. Promotion also keeps people informed and educated about the product. denote plays an important role in Virgin Medias Marketing Strategy. Virgin Media uses different means to educate and inform the customers about their products like television, pamphlets distribution, hoardings, internet, direct marketing and newspapers.Elements of PromotionDirect MarketingIn Direct Marketing there is a direct communication with individual or group consumers either by internet, mail, email, fax, telephone etc. Direct marketing is useful to communicate directly wi th the potential buyers avoiding any intermediaries. Virgin Media does their direct marketing through call centers, sales representative, internet or distributing the pamphlets.AdvertisingAny paid form of non-personal communication of ideas or products in the prime media. (Jobber D. and Fahy J. Foundation of Marketing 2nd Edition 2006225). Virgin Media follows the product oriented advertiser strategy. This strategy involves highlighting the product features, services, price through various advertising channels such as television, internet, magazines, e-marketing etc.Virgin Media advertisements have been controversial due to the nature of their claims.A campaign Truth Lies and Broadband was subject of an ASA (Advertising Standards Authority) inquiry due to the complaints from its competito